Bizwrite director of content strategy, Tyler Reed, was recently featured on the TV segment “Digital Champions” on the Daily Ad Brief. Hosted by former news anchor Charlene Shirk, this segment features marketing and advertising professionals from around the country who are making significant impacts in digital marketing. Tyler and Charlene spent the time discussing changes in the digital advertising space and how content writing for businesses will continue to play a crucial role in SEO, as well as buyer behavior.
What is the Daily Ad Brief?
Daily Ad Brief is a marketing media company that integrates news and trends from thousands of different PR and marketing agencies around the world. Their TV segment, “Digital Champions,” features video interviews with the leaders behind some of the most successful digital marketing initiatives. The main demographic for Daily Ad Brief is business leaders aged 25-54 who are geared towards digital marketing and media. For Digital Champions interviews, leaders are interviewed in 10-minute time slots by Charlene Shirk to feature what they’re doing, lessons learned, and changes they anticipate in the industry.
Getting Featured on a News Segment
Having our founder and lead content strategist featured on a news segment is a point of pride for our budding content writing service. Tyler is extremely well connected in the Jacksonville community and beyond and credits being “found” by the show’s producers to his being so active in networking, especially on the digital side through sites like LinkedIn. If you’re looking to have your company and expertise in the spotlight, the first place you should start is with a professional networking site like LinkedIn.
While we in no way, shape, or form are paid to say so (but we’re entirely open to sponsorship opportunities, ahem), our team is all active on the site, and our business posts regularly about what we’re doing collectively. LinkedIn is a free service, so the only investment is a few minutes of time. Most everyone already has a LinkedIn profile, but start by making sure all of the information is completely up-to-date. Then, start liking and commenting on others’ posts. Look to put out a post of your own once every other week to start as you build your network.
Find people you know in your area who are working in similar industries and/or interests you have. From finding a new job to different learning courses (which are frequently free), you can gain a lot from a single platform.
Changes in Marketing Moving Forward
There is an incredible need for digital marketing across every industry under the sun. From doctor’s offices to auto shops, everyone knows they need to be online these days. But keeping up with ranking on Google and maintaining relevance takes strategic content, complete with SEO best practices and well-written content the audience craves. We see this trend continuing as more and more brick-and-mortar stores move to digital offerings with either a hybrid or fully-digital model in place.
Check Out the Interview
Check out the video below to see Charlene and Tyler discuss trends in digital marketing and how Bizwrite gets content done, day in and day out. If you’re a business or agency owner in need of consistent and reliable content writing where you get treated as a client, it’s time to talk to Team Bizwrite.