As your business or organization grows, it is essential to be constantly learning, ever-evolving, and consistently stretching yourself to new heights. Recently, we took on the challenge of HubSpot Academy’s Digital Marketing Certification course. This course is created to help businesses grow online in the fast-paced world of digital marketing.
Here at Bizwrite, we found this course to be a wealth of knowledge for businesses of any size that want to build a solid inbound marketing strategy through content creation. We pulled out our top three takeaways from HubSpot and offered them here for your consideration.
1. The Difference Between Digital Marketing and Inbound Marketing
One of the first things you learn is the underlying difference between digital marketing and inbound marketing. While digital marketing is a broad umbrella that incorporates all online marketing, inbound marketing is focused on bringing potential clients and customers to your website. Using the inbound marketing methodology of attracting customers through valuable content creation not only functions as an effective marketing strategy but also serves your customers in a real and human way.
Inbound marketing does not just blast content out to anyone and everyone it can reach but builds a relationship with the consumer by writing content and creating experiences that are made just for them.
2. Build a Content Creation Framework
In content writing and creation, it is important to publish several pieces of content for each stage of the buyer’s journey. With so much work, research, reworking, and promotion that goes into each piece of content, it can seem like a daunting task to build your content library. This is where a content creation framework comes in handy.
According to HubSpot, a content creation framework can make the process smoother, more successful, and more rewarding. A content creation framework needs to be repeatable, well organized, and have some room for flexibility should the content needs for your consumers change. Essentially, a framework for content consists of a set of processes that lays the plan for repeatedly creating content to attract, engage, and delight your customers.
3. SEO Strategy will Differ from Business to Business
As with all content marketing strategies, your SEO approach will vary based on the needs and position of your company or organization. Some small businesses will try to pump out a ton of content just like larger companies. The problem with this is that a balance needs to happen first. While content writing is never a bad thing, your content needs to be both relevant and authoritative for it to be seen on a search engine. While relevance is how well your content relates to the search query, authority is the strength of your ranking.
While creating content relevant to your consumers, you also want to build high-quality backlinks to your site. Building your brand’s authority will take time and quality content creation.
Let Your Content do More for Your Website
Though there was much more to the HubSpot course, one clear theme is that your content should work more to build relevance and authority.
A straightforward and cost-effective way to create high-quality content with every post is to let the team of experienced content writers do all the writing for you. Check out our shop to learn how we can create high-quality content for your website.