Business News Daily posted the article “8 Ways to Track Trends in Social Media” on their site, Business.com, on March 25, 2025. It provides businesses with strategies and tools for effectively tracking trends on social media to enhance their marketing efforts. It emphasizes that while trends change rapidly, capitalizing on them at the right time can significantly boost engagement.
To write with authority, the article’s author, Tom Anziano, tapped Bizwrite’s director of content strategy and co-founder, Tyler Reed, to gain valuable insights. Check out the methods outlined in the article below and Tyler’s thoughts on Google Trends.
Methods for Tracking Social Media Trends
The article outlines eight primary methods for tracking trends:
- Being actively present and engaged on relevant social media platforms (“terminally online”).
- Paying attention to niche content creators and communities relevant to the target audience.
- Developing relationships with influencers who often spot trends early.
- Leveraging the insights of Gen Z employees who are typically immersed in social media culture.
- Monitoring competitors’ social media activities.
- Following relevant industry blogs and podcasts, including pop culture sources that discuss online phenomena.
- Utilizing dedicated social listening and analytics tools (like Hootsuite, Sprinklr, Brandwatch).
- Leveraging the built-in analytics tools provided by social media platforms themselves (like TikTok Creative Center, Instagram Insights).
The piece then highlights several specific tools, including Google Trends, X Pro (formerly TweetDeck), Hootsuite, TikTok Creative Center, Reddit, and Sprinklr. Regarding Google Trends, the article includes a quote from Tyler Reed, Senior Content Strategist at Bizwrite:
“We really like Google Trends. Number one is that it’s free and it’s also really user-friendly. You don’t need to be a social media expert to derive benefits. It shows search interest right now, what’s trending, regional interest — great for local SEO — and related topics and queries.”
Finally, the article discusses key social media marketing trends businesses should watch: the continued dominance of video (especially short-form), the increasing demand for immediacy in brand interactions, the effectiveness of ephemeral content (like Stories), the potential impact of political events (such as the possible TikTok ban), the rise of the metaverse/AR/VR experiences, the growing role of AI in personalization (while cautioning against losing authenticity), and the paramount importance of genuine brand authenticity in an AI-saturated world.
The core message is that staying informed requires a combination of active participation, strategic observation, leveraging the right tools, and knowing which trends align with the brand’s values and audience.
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