Something they didn’t cover a whole lot in business school is writing blogs. While blogs have been around for years now, their efficacy as a must-have marketing tool has only begun to get realized just in the last few years. With global events driving customers to more and more content consumption, web content has never been more at the forefront of a business vitality.
So how do you write a good blog for your business? While every piece is tailored for the business and the industry, there are some good checkpoints to look for as you craft content that inspires action for your products or services.
Let’s break down a sample Legal Blog for a fictitious personal injury lawyer in Miami, FL:
Slip and Fall Accident Lawyer in Miami
- Right up front our headline has keywords for our practice area and location
When you have a slip and fall accident, it’s easy to think it was just a clumsy mistake. You may even be too embarrassed by the accident to seek medical attention. However, slip and falls can present incredible, life-altering injuries and other expenses you may have never even imagined. When you or a loved one has been hurt on private or public property after a slip and fall, it’s time to understand all your legal options and to talk to a slip and fall accident lawyer to help chart a path forward.
Need to talk to a trusted Miami slip and fall accident attorney now? Contact our team 24 hours a day, 7 days a week.
- Intro should be quick and give a good lead for the story to follow. This is called the hook. We added a call-to-action after the hook for those readers that found the page they want and are anxious to get going. Again, we’re continually using those keywords “slip and fall attorney” and the location to really hammer local SEO.
What to Do After a Slip and Fall Accident
- Headlines are a great place to keep packing in the keywords.
Slip and fall injuries are unique because you rarely have a moment to brace yourself for the impact with the ground. Losing your footing means you don’t have the stability you normally would to lessen the extent of the force that will be inflicted on your body from the fall.
After a slip and fall injury, it’s important to remain calm and take a few proactive steps, even while still at the scene of the injury.
- Call Emergency Services: you may not realize you’re even hurt. A concussion can manifest itself differently in different individuals and you may not feel the extent of this or other injuries right away. Instead of thinking you’re okay, you should always get checked out by a licensed medical provider and then save all of your receipts and reports.
- Document the Scene: if you’re able, start taking pictures or videos of your surroundings, paying special attention to what may have caused your injury. Was there a wet spot on the floor? Some cracked concrete? Documenting these conditions will help build your case.
- Get Contact Information of Witnesses: if there was anyone else in the vicinity during your accident, do your best to get names and telephone numbers if these individuals’ accounts of the event are needed later.
- Do Not Talk to the Insurance Company: remember, your insurance company is a profitable business because they have claims adjusters working hard to limit how much the company pays out on claims in a given year. If you make a recorded statement, your own insurance company may use this against you to limit how much they have to pay out on the claim. Insurance companies are required by law to act in your best interest in the claim, but we’ve seen too many instances of companies pressuring their policyholders to settle on a claim for a lot less than what they were entitled to. Bottom line, talk to an experienced slip and fall accident lawyer in Miami first who can advise you the best course.
*The bold text above is a call to action (CTA). Insert a link here to your contact page. Also, note the use of bulleted text. Never leave huge paragraphs out there, break them up into lists or mini-paragraphs so you don’t lose readers interest.
Businesses and Municipalities Have a Legal Responsibility to Keep You Safe
While we won’t get too deep into the legal precedents, there are laws on the books in Florida that require businesses and municipalities to show they took reasonable steps towards making their property safe and accessible to the public. Trouble is, these entities rarely do everything that is required of them to make certain that any visitors to their property will remain safe from harm. As you consider your slip and fall accident, try to picture if the property you were on had any safety measures to prevent the accident.
*Above link is to an authoritative site, in this cast the laws of the State of Florida. Always try to sprinkle in a few authoritative outbound links in your piece. Sites with “.gov” or “.edu” or usually solid. This shows your audience that your words aren’t without weight behind them, you’ve done your research and know the climate.
Reasonable steps every business and municipality should guard against include:
- Ease of Ingress and Egress: the property should be easily accessible. When walkways and thoroughfares are in disrepair, the chances of injuries and accidents rise in lockstep.
- Adequate Lighting: there should be security lighting in place to ensure that the property is well lit to prevent both injuries and crime.
- Locks and Other Preventative Measures: the municipality or business has a responsibility to provide and maintain locks that secure the property and any areas that are off-limits. Storage sheds, utility closets, power rooms, and other areas should all be kept safely locked and secure to prevent anyone from accidentally getting into these areas.
When property owners fail to secure their property, visitors are being unfairly put in harm’s way through no fault of their own. Never feel embarrassed by your slip and fall, it wasn’t your fault. Instead, let our team of expert attorneys and legal support staff get to work crafting the legal strategy that gets the best results for your unique situation.
Getting Help From Miami’s Leading Slip and Fall Accident Lawyers
After a slip and fall accident has left you injured, the only thing you should be focused on is healing. By letting our firm of experienced lawyers go to work for you, we’ll take the burden off your shoulders, will handle all communications on your behalf, and will keep you well informed every step of the way. Contact us anytime of the day or night to get the legal help you need for your slip and fall injuries, we’ll work tirelessly to get you the maximum compensation available under the law.
- Ending paragraph should always be another call to action. Whether that’s contacting you, signing up for a newsletter, or going to the product page, you want to steer your customers to the next step in the sales funnel, not leave them to try and figure it out.
Business Blog Writing 101 Cheat Sheet:
- Blog Writing should be conversational, friendly, and approachable. Be simple and avoid jargon.
- Start strong, grab readers’ attention
- Introduce topic with keywords
- Set up a question to be answered in the intro e.g. “When should you hire a pro for xyz repair?
- Use both internal and external links
- Do Not Plagiarize, ever.
- Make use of lists, short paragraphs, and section breaks with headlines.
- Use both keywords and key phrases
- Include CTAs
- Watch the word count: minimum to even be graded poorly is 300 words, a good rating from search engines is debated but generally average around 1500-2000 words per piece.
- Check out our A to Z Guide to Business Blogging to dig deeper.
Need a professional business writer to boost your online traffic and spread your message like wildfire? Contact our team today to get started.