Law Firm Copywriting Services

Copywriting for legal professionals and law firms involves crafting persuasive and compelling material for potential clients. Legal copywriting demands attention to detail, keen insight into the target audience, and clear communication.

When copywriting for law firms, our writers take extra care to provide accurate information while making connections with your audience. Legal copywriting plays a crucial role in attracting new clients, building trust, and establishing a foundational online presence for law firms. 

Understanding Legal Copywriting

Copywriting for law firms involves much more than just putting words on a page. There are many avenues with which legal copywriting can be effectively used for reaching potential clients and providing informative material. 

Here are a few of the ways our legal copywriting services can be put to use for your law firm: 

• Blog posts about recent wins and general legal Information
• Attorney bios to help create a personal connection between lawyers and clients
• Important news releases to update your audience about legal happenings and current events
• Informational web page content to familiarize your readers regarding common legal issues and standards
• Social media updates for quick information
• Email newsletters to encourage your clients to explore their legal options 

A team of expert writers with skilled insight into reaching law firm audiences will create your legal content. 

Knowing the Target Audience 

The Bizwrite Team works closely with our clients SMEs to help communicate to their audience effectively. Your content is tailored to your potential clients’ needs, trends, and wants. Our writers produce content specifically for your law firm to help you stand out and see results. We perform extensive research to cater your content with your voice to connect with your audience. 

Copywriting for lawyers often involves closely communicating with marketing managers, managing attorneys, and/or firm partners to develop client-specific content. While we are not lawyers, our team conducts extensive research with your team’s subject matter experts to ensure your content is accurate and the right fit for your target audience. Our team gets to know your audience backward and forward to carefully craft personalized material.

Bridging the Gap Between Attorneys and Clients

Part of our law firm copywriting services includes cultivating meaningful connections with potential clients. Let’s be honest; legal content can be confusing or even boring at times. The overwhelming legalese and technicalities in legal content can quickly become unapproachable and unengaging. Unengaging material can negatively impact potential clients’ perception of a legal service provider. 

Our content aims to bridge the gap between attorneys and clients to build meaningful relationships and significant connections. We help boil down high-level legal content to highlight your firm’s strengths and depth of experience. We’ll create personable and relatable content to attract potential clients and promote future professional relationships. 

SEO Copywriting for Lawyers

One of our pillars at Bizwrite is to season your content with search engine optimization (SEO) elements. Our writers organically stock your website material with strategic keywords that help boost your SEO and get your law firm noticed on the major search engines. This process involves thorough research on effective keywords and searches in your area and legal arena. 

Optimizing a law firm’s website for search engine results is a critical aspect of legal copywriting. The primary goals of implementing SEO strategy into legal content are to help promote your services on prominent search engines and increase your credibility. 
Our SEO experts help create compelling and engaging content for your audience. Your material will be SEO-rich and strategically composed for your target audience. 

Practice Areas Our Legal Copywriters Write In

With years of experience writing for different law firms, our experience across practice areas is key to our success. We have written for some of Jacksonville’s top-rated law firms including Farah and Farah, Jimerson Birr, Boyer Law, and many others. We have direct experience writing blog posts, articles, press releases, and other content within an array of practice areas.

A few of the many practice areas we’ve crafted well-honed content for include:

• Personal Injury
• Workers’ Compensation
• Premises Liability
• Medical Malpractice
• Dangerous Drugs and Defective Products
• Immigration Law
• Elder Law
• Trademarks and Patents
• Social Security Disability
• International Law/ The Hague Convention
• Business and Contract Law
• And many more!

Diversity is the spice of life and the marks of a solid legal content writer. By exhaustively researching the statutes, case precedents, relevant news, and developments within an array of practice areas, we’ve built our acumen and can help speak your firm’s brand voice with authority.

Put Bizwrite in Your Corner

The team at Bizwrite brings years of communications experience to the table. We provide authoritative, SEO-rich, results-driven content for legal professionals and law firms. Your content is written just for you to inform and engage potential clients. 

Attorneys have enough on their plates; you focus on your clients, and let us focus on what we excel at—crafting content that inspires action for your firm. With our legal copywriting services, you’ll enjoy the benefits of well-written blog posts, attorney profiles, news publications, or social media posts without the work. Contact our team to get started. 

Law Firm Copywriting FAQs