For many marketing managers, producing content for your company’s myriad of online outlets – web, social media, press releases – is a task which has been added to an already-full plate of responsibilities. Here, we’ll outline the top 3 roadblocks most commonly faced by marketing managers struggling with producing content in-house and the best ways to keep the content pipeline flowing freely – for less than what you’re paying now.
1. Don’t have time to research new and interesting content topics
Most small businesses have a marketing director, even if that’s the same person who wears a dozen other hats at the company. For Marketing Managers, having a website became a necessity more than two decades ago. Cool, everyone went out and got websites. Now, for many, keeping their site updated meant paying their web host to keep the site up and running and maybe adding in some fresh content here and there. For those striving for top marks, a blog was added. After a few sporadic posts, what usually happens? The blog falls off the importance radar as more pressing matters pile up in front.
So, our first roadblock to effectively producing content in house is not having the time to research new and interesting topics. For blogs, you need to be keenly plugged into your audience, as well as your competitors to find articles that touches on what your consumers are looking for from you at the present time. For example, a trailer dealership that knows it sells more of one type of trailer in the summer time should obviously be leading up to this time with posts highlighting that particular model. However, being able to do this month after month and year after year is not only daunting and usually not feasible, it’s also not very cost effective nor is it a great use of a marketing managers time.
This is where a content writing service really earns their benefit. For one, a writer acts like your own journalist, available to craft the perfect story whenever the news needs to be told. At Bizwrite, our writers take the time to get to know your industry and can even supply you with a few topics each month to choose from. No more last minute Googling and writing a haphazard blog just to make a post each month.
2. Don’t have time to write even if they did
For marketing managers that are “idea people” maybe generating new ideas comes easily and you can make a whole list of blog topics you’d love to cover. However, reality strikes home as the time it takes to research and write with authority can means hours spent on creating content when this time could have been used in more productive activities. Savvy marketing managers realize that a content writer can produce business writing far faster than they can because that’s the content writer’s sole job. With a writing service working for your company, you can use the writer whenever they are needed, focus on those things that you need to do, and in short order have the content you need while you crossed off one more “to-do” off your daily schedule.
3. It’s more expensive/time consuming to do so themselves
Lastly, and arguably most important, it is almost always far more expensive to do the work in house than it is to hire an outside business writer. If writing a blog takes 3-4 hours to do, that’s 3-4 hours of direct labor, plus 3-4 hours of indirect labor costs (overhead and administrative), plus the opportunity cost of choosing to do these activities over something that could have been far more productive.
Instead, an expert content writer from Bizwrite can research a list of topics, let you choose as many or as few as you like, and can generally turnaround a piece in a few days. As the client, you only pay for the final product and only use the copywriter as they’re needed, never paying for their sick time, slack time, meetings, coffee breaks, smoke breaks, or other non-productive times. In this way, you get better content, with faster turnaround times, for a cheaper price.