By Jess Henley, Senior SEO & Content Strategist You’re not alone if you’ve ever written a press release and felt like it disappeared into the void. Journalists receive hundreds of pitches every week, almost all of which go unopened. However, your press release can cut through the noise with the proper structure, strategy, and voice….
One of the highest-rated PR agencies in North America came to us with a problem: their CEO no longer had the time to write a concise, monthly industry newsletter that he had personally written and sent to a curated list of high-level contacts for years. This newsletter, targeted at decision-makers such as CEOs and CMOs…
This white paper outlines our digital PR and content marketing strategy employed to generate high-value leads for a real estate attorney and CPA’s workshop focused on effective tax strategies and protecting assets. The campaign leveraged a multi-channel approach, including social media, SMS, and targeted content offers, to effectively reach the target audience and drive registrations….
Bizwrite co-founder and director of content strategy Tyler Reed recently participated in a Q&A with CNN Underscored star reporter Lauren Ward. Ward tapped small business leaders for insights into Blogger versus WordPress systems for building an online following. Reed explained that Blogger was a great tool initially, but eventually, he needed more functionality and integration as the…
Bizwrite Senior copywriter, Jess Henley, authored an article entitled, “Cybersecurity in the Energy Supply Chain: Enhancing Protection” for Shale Magazine. Published November 4, the article addresses critical needs for protecting American energy infrastructure from cyber threats. The article delves into the energy sector evolution requiring cybersecurity’s increased criticality due to the integration of advanced technologies…
Bizwrite Co-Founder and Director of Content Strategy Tyler Reed commented on what steps companies should take to create a new brand for marketing for a recent Business.com article. In his comments, Tyler discusses tips for creating a successful brand, things to avoid, and branding insights built on advising hundreds of companies to create lasting brands….
Roll out the red carpet and put the champagne on ice—It’s business award season! As local business writers, we wanted to highlight a few of the accolades coming down the pipeline for our fellow business influencers. While this list is nowhere near exhaustive, we provide a little insight into the goings on within the communities…
By: Jess Henley Copywriters play a vital role in the success of charities and nonprofit organizations worldwide. Through content writing agencies’ work, nonprofits can publish their mission, express their values, and demonstrate their impact within their communities. Much like businesses can benefit from employing a copywriting agency, copywriting agencies create an opportunity for nonprofits to…
By: Sofia Ritz In recent years, artificial intelligence (AI) has rapidly emerged as a game-changer in the content marketing landscape. Its ability to automate tasks, analyze data, and personalize content has revolutionized the way businesses engage with their audiences. However, amidst the hype surrounding AI’s benefits, some concerns have arisen about its impact on content…
By: Sofia Ritz In the age of the internet, content marketing has emerged as a powerful strategy for businesses to engage their target audience, build brand awareness, and drive conversions. However, creating and managing compelling content requires a combination of creativity, organization, and efficiency. That’s where content marketing tools come in to streamline processes and…
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