Content Marketing Trends to Watch in 2024

By Jess Henley The new year is here, and with it comes the excitement of new horizons, resolutions, and a fresh batch of content marketing trends. As a copywriting agency for a myriad of businesses, we keep a close eye on the up-and-coming content crazes, bandwagons, and fashions your company blog needs to incorporate inContinue reading “Content Marketing Trends to Watch in 2024”

New Year, New Me: Why Your Website Needs an Annual Content Audit

The new year is ripe with opportunities to hone your content marketing strategy. One of the best ways to keep your content fresh and relevant is to perform an annual pruning called a content audit. This time of year is the ideal time to take stock of your old blog posts, articles, and landing pagesContinue reading “New Year, New Me: Why Your Website Needs an Annual Content Audit”

How to Write the Perfect Pitch With Examples

The media pitch has been a PR professional’s bread and butter for decades. This short communication is critical for gaining coverage of news stories, media updates, and unfolding events. But just how do you write a perfect pitch? That’s what we’ll answer in today’s blog post. At Bizwrite, we’ve become experts at creating a winningContinue reading “How to Write the Perfect Pitch With Examples”

Tailored Customer Experiences Through Content Marketing

By Jess Henley In the wild world of business today, creating a personalized customer experience is essential to a successful marketing strategy. Tailoring your content to your audience is not about pumping your website full of mountains of material but about creating a one-of-a-kind experience for your customers. The key to any successful content marketingContinue reading “Tailored Customer Experiences Through Content Marketing”

Winning Over the Court: How to Turn Prospects Into Customers

By: Jess Henley Cue the lute and lyre; it’s time for another round of content marketing strategy from the humble scribes at Bizwrite. Today, we’ll be discussing the magic of transforming prospects into paying customers. We’ll let you in on a little secret, though: it’s not all alchemy.  At Bizwrite, our content enchanters have donnedContinue reading “Winning Over the Court: How to Turn Prospects Into Customers”

What is Content Atomization? 

By Jess Henley Greetings, fellow content connoisseurs, enthusiasts, and consumers. We’re back with your dose of craving-satisfying content. This week’s topic is all about content atomization, what it is, and how to use it to your advantage to engage your audience.  We get it; creating new material day in and day out for your audienceContinue reading “What is Content Atomization? “

Leveraging Corporate Journalism in Your Business

By: Jess Henley In today’s flooded market, brands are grasping new ways to connect and engage their audiences. Although news organizations have been on the decline recently, corporate journalism has been booming of late. This powerful tool is researching brand communication effectively and creatively. This strategy embodies the collective principles of traditional journalism while focusingContinue reading “Leveraging Corporate Journalism in Your Business”

Copywriters for Nonprofits: Storytelling For a Cause

By: Jess Henley Copywriters play a vital role in the success of charities and nonprofit organizations worldwide. Through content writing agencies’ work, nonprofits can publish their mission, express their values, and demonstrate their impact within their communities. Much like businesses can benefit from employing a copywriting agency, copywriting agencies create an opportunity for nonprofits toContinue reading “Copywriters for Nonprofits: Storytelling For a Cause”

Top 10 Reasons Your Agency Needs a Professional Copywriter

By: Sofia Ritz In today’s fast-paced digital landscape, effective communication is paramount for businesses striving to capture their audience’s attention and establish a strong online presence. One of the cornerstones of successful communication is high-quality content. Whether it’s website copy, blog posts, social media updates, or marketing materials, content plays a pivotal role in conveyingContinue reading “Top 10 Reasons Your Agency Needs a Professional Copywriter”

The Disadvantages of AI in Content Marketing

By: Sofia Ritz In recent years, artificial intelligence (AI) has rapidly emerged as a game-changer in the content marketing landscape. Its ability to automate tasks, analyze data, and personalize content has revolutionized the way businesses engage with their audiences.  However, amidst the hype surrounding AI’s benefits, some concerns have arisen about its impact on contentContinue reading “The Disadvantages of AI in Content Marketing”