Does My Business Website Need a Blog with Content Writing? In Short: YES!

Good job, you’ve finally put together a decent website with content writing for your business. That’s it, right? Not quite. According to the data released by search engines, simply having a website isn’t enough. You’ve got to attract people to it, and one of the best ways to do that is by maintaining business blogs and website content with relevant business copywriting.

Three Reasons Why Writing Business Blogs is Worth Your Time:

1. A blog increases traffic on your website.
2. A blog demonstrates your expertise and thought leadership.
3. A blog links clients to your services.

Business Blogs Increase Traffic to Your Website

Each blog post is a new page of content writing. The more pages your website has, the more likely it is that your website will come up as a top hit in a search engine. This is especially true for business copywriting that is specific to your industry. Keep in mind that search engines link to individual pages, not websites. So, the more content you produce, the more traffic your website will have.

Here are two statistics on the value of blogging:

• Doubling the number of blog posts can increase traffic on your website by 300% (Quoracreative.com).
• ¾ of blog traffic comes via older posts (Quoracreative.com). Takeaway: The more content you have, the more likely it is that clients will find you.

Convinced that blogging is a valuable marketing tool, but know you don’t have the time? Let us blog for you.

A Blog for Your Business Demonstrates Your Expertise & Relevance

Not only will strong content writing bring more traffic to your website, but it will lend credibility to your business, showing that you are an expert and that your website is a place to find answers. According to Demandmetric.com, “82% of consumers feel more positively about a company after reading custom content.” 

Think of how often you’ve gone to a search engine and been directed to a familiar website. Eventually, you might decide to skip the search engine and go straight to the website you’ve trusted in the past. Blogs are valuable tools in the marketer’s tool set.

Use a blog to:

• Provide useful information
• Answer questions
• Highlight your successes

Bizwrite can provide the authoritative blog your business needs to attract visitors to your offerings. With expertise in professional business copywriting services, our team can make your brand stand out among the competition with crisp and compelling content.

Business Blogs Link Clients to Your Services

Writing for businesses is all about giving clients the opportunity to request your services. Bring them to your website by using key search terms in your blog, and always provide a call to action and links to the services you provide. A 2019 report published by Hubspot says that businesses that make marketing a top priority see a 13 times higher return on investment than businesses that do not prioritize marketing.

It’s simple. The more unique and engaging content you put on your website through a blog, the more traffic you’ll have, the more your services will be offered, and the more leads you’ll generate. Check out our A to Z Guide to Business Blogging to dig deeper.

Prolific Content = More Traffic = More Leads

Getting Started with a Business Blogger

You’re busy running a business, so let our team handle all of your business copywriting. We can prepare expertly written ghostwritten articles to get your brand published in tier-1 outlets like Forbes and Bloomberg, or prepare internal collateral for your website or social pages.

Check out our content shop and contact us to help with your content writing. Our team has experience with digital PR and business copywriting in a variety of industries, and we can quickly create high-quality content at competitive rates.