A year of mandatory lockdowns forced many Jacksonville businesses to transfer their operations online. With content marketing, Jacksonville businesses were able to remain engaged with their customers despite the pandemic setbacks. Now that local mandates have been relaxed, content marketing is primed to help local businesses grow.
Content marketing can help your business too, but you must first understand what content marketing is and what benefit it brings.
What is Content Marketing?
According to the Content Marketing Institute, content marketing is:
“…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
There are two main elements of this definition worth noting: strategy and content.
First, a “strategic marketing approach” is crucial. Content marketing requires a coordinated effort to reach your targeted audience. A strategic plan allows you to map out what you want to achieve and the necessary steps for reaching them.
Secondly, you need “consistent content.” You must provide frequent, relevant content for your audience to consume. A steady stream of content will keep your brand positively exposed. There are a variety of tools you can use to publish content. Some of the most popular mediums are:
- Blogs
- E-books
- Infographics
- Interviews
- Podcasts
- Social media posts
- Videos
Now that you know that content marketing requires a strategy and constant content production, let us discuss how it can boost your business.
How Can Content Marketing Benefit a Business?
Understanding how content marketing can give your brand an edge is the second important aspect for growing your business. Here are three ways that content marketing can help:
- Increase Brand Recognition
Content marketing can increase awareness of your brand. It allows you to control the frequency at which your target audience will view your brand. Thus, by giving your audience a steady stream of relevant and relatable content, you will place your brand at the forefront of your audiences’ minds, a positive ingredient for driving business growth.
- Improve SEO Activity
Search engines receive millions of queries each day. You should take advantage of this by working to increase your search engine optimization (SEO) efforts. Put simply, SEO is a series of actions designed to increase your company’s visibility in major search engines such as Google and Bing. Content marketing is an efficient way to improve your company’s SEO activity because a larger content pool will be represented more in search engine results.
- Drive Your Narrative
It is important to prevent external parties from defining your brand. Content marketing usurps external interference by allowing you to drive your brand’s narrative. By controlling the message, you can separate your business from competitors and keep your audience tuned into what makes your brand unique.
Need Help with Content Writing?
We know if you search “content marketing Jacksonville”, you’re going to be hit with a lot of results, so how do you know if your content writers have the business savvy to see your product or service for its unique value and then tell that story well? Team Bizwrite is made up of writers who do nothing but write for businesses. We don’t do websites, video production, or try and take over your marketing team. Rather, we become an extension of your staff through strategic content creation.
If you are interested in optimizing your business outreach by adopting a content marketing strategy, Bizwrite can help. Contact us with your ideas for content marketing and we will work with you to get your project started.
