Our team was tickled pink to learn that our Director of Content, Tyler Reed, had been asked to make a second appearance on a Daily Ad Brief segment. The segment, “Advertising Champions”, is hosted by former news anchor and journalist, Charlene Shirk, and hits on the latest tips, trends, and industry news in PR & Advertising.
Check out the script and the full video interview below:
Charlene: I’m Charlene Shirk and welcome to Advertising Champions where we talk to some of the most innovative thinkers in the advertising space and joining us from Jacksonville, Florida right in our own backyard is Tyler Reed with Bizwrite. Tyler, thanks so much for joining us again.
Tyler: Hey Charlene, great to be back. Thanks for having me.
Charlene: For those folks who may not know or may have not seen your previous interview, share a little about what you do at Bizwrite.
Tyler: Okay, Bizwrite is a content writing service based right here Jacksonville so our main clients are marketing agencies and PR firms like what we’re talking about today. The three tenants: news media, social media, and web media—everybody’s got to have a presence online and everybody’s got to be across platforms. We generate the content that creates those memorable brand moments that people never forget.
Charlene: You know, Tyler, one of the things that they say when I interview folks the most important thing you can do when you’re pushing content out is consistency and that seems to be the most challenging thing next to creating compelling content. So talk a little bit about how you are able to help companies with both consistency and creative content that people will want to engage with.
Tyler: You’re so right. In PR and advertising you know it’s strategic communications it’s based on data we’re learning the demographics we’re learning the customer. When we create that steady stream of content it has to demonstrate value again and again. The consumer is savvier than ever and they can whip out their cell phone and and look at you versus 10 of your competitors in an instant. So why do I buy from you versus a competitor and kind of the why that manifesto needs to be present throughout communications. It’s both for the customer and for your employees—everybody needs to understand the why in your organization in order to sell that product or service well. So we come along as a partner and and develop that content on a much deeper level I think than the average content service, which is one of the reasons why we’ve been so successful.
Charlene: Now each creator has they’re set of tools you know whether you’re on Canva or you know you’re on iMovie or whatever you’re doing. So for Bizwrite, what are the tools that you’re using that help you stay on the cutting edge of your industry?
Tyler: Like we said I mean tech tech tech these days it’s in everything and I wish that I could just be a writer and do nothing but that but if I did I’d be a dinosaur. So we are constantly engaged with SEO tools—shout out to SEMrush and Ahrefs. We do keyword research with every single post that we put out and that just helps us if we’re developing content. If it’s the best content anyone’s ever written but it doesn’t have those SEO elements, no one is going to read it because they simply can’t find it. (Fun fact – only 0.78% of Google users go to page 2 to find a search result)
Charlene: And how does SEO marry with AI artificial intelligence? How do those two things work together and you know you kind of hit the nail on the head if we could just sit and write and be creative all day that would be, as a former journalist, our dream job. But today so much of what we write has to have those data, those analytics, those SEO words. So how is AI helping you in pairing up with that effort?
Tyler: I mean that’s such an interesting conversation. I’ve been asked, “hey, there’s tools coming out that uses AI that can generate you know a whole blog post, are you scared?” Well we actually subscribe to a couple of those different services and what we found is it it’s almost like a UAV operator there’s still somebody behind the controls. The machine develops a kind of template and you can definitely use that to get some insights into the different customer dynamics and where to take something but there’s still that artist behind the pen you know who’s crafting it specifically and strategically for the human experience. At least for the near future, I think our jobs are secure because human beings are so, I don’t want to say fickle, but we are. The moment another offering comes out that’s a little bit easier or a just a little bit better we’re going to jump ship as consumers. So there is still that artistry behind it that we’re still reaching consumers where they are on a daily basis and that obviously changes as well.
Charlene: Well, Tyler I think you got it. AI should stand for “artistic intelligence” not artificial intelligence. Thanks for joining us today on advertising champions we appreciate your insight.
Tyler: Thanks for having me!
Ready to Work with Tyler and the Crew to Create Your Own Memorable Brand Moments?
Our team digs deeper to find that human connection between the data and the emotion. Your product or service solves a problem, creating value for your consumer. We help find that value and broadcast it from the rooftops so your messaging stands above your competitors. Get ready for strategic content writing that delivers. Contact our team to get started.
