Some of the most exciting writing that we do here at Bizwrite is creating content for a variety of law firms. SEO writing for law firms can be intriguing and fascinating, although it does present its own unique set of challenges. Legal copywriting can be widely varied in its content, marketing strategy, and, of course, SEO components.
Working directly with many different law firms as our treasured clients over the years, we have developed unique expertise in law firm digital marketing and legal copywriting. We created this guide as a roadmap to everything that a law firm needs for a successful content writing strategy. Hang on to your law books as we present our case for the ultimate guide to SEO writing for law firms.
What is SEO Writing?
Before we dig into the particulars of law firm marketing, let’s briefly explain what SEO writing is for businesses in general. If you are familiar with our blog, we talk about SEO writing a lot. SEO is an abbreviation for search engine optimization, which is how your content will rank in the search results of a search engine like Google or Bing.
Suppose a business has integrated SEO keywords into its content, has relevant media, and presents authoritative insight. In that case, its ranking should improve to closer to the top of the search engine results. You build your relevance by publishing content that your audience will find interesting or meets a need that they have. On the other side, you can grow your authority by adding backlinks to trustworthy sources and having reliable sources link to your content.
Just publishing great content isn’t enough in the digital landscape. You can be the best creative writer of your generation and produce a blog unlike anything the world has seen, and if you don’t use sound SEO writing strategies, it’s highly likely no one will ever read what you wrote.
To delve deeper into SEO content writing in general, check out our Ultimate Guide to SEO Writing.
How SEO is Essential for Law Firm Marketing Strategy
Like any business or service, a law firm marketing strategy should be designed to gather more clients and build more interest in its services. While a firm’s website may have content that helps potential clients make an informed decision about hiring that firm, it may not rank well or shop up in search engine results. Incorporating SEO into your legal copywriting helps make it possible for your website to be seen.
As you publish SEO-leaden content to your website, you help potential clients discover your website and potentially hire your firm for their legal service needs. By implementing the relevant keywords and terms into your website, you have a much better chance of getting closer to the top of the search results.
What Content Needs for Law Firm Marketing
As you develop a law firm digital marketing plan, it is important to know your target audience and plan your content around them. When you strategically plan out your content calendar, be sure that future articles, blog posts, and newsletters are all going to engage and delight your potential clients. There are several particulars to bear in mind when forming law firm marketing strategies, such as
- Know your audience: The first priority is to know your audience. As a law firm, your audience will be people that are in need of legal advice and advocacy. This can be tricky as everyone could have a need for a lawyer at unexpected times. Since the audience is a more broad category, you will likely want to incorporate local SEO elements into your content.
- Define the purpose: Have a clear understanding of the goal for your SEO content. Are you endeavoring to display your legal accomplishments or highlight how your law firm gives back to the community? While your firm may be great at both, your content should focus on one purpose at a time. When in doubt, keep it as simple as possible.
- Provide the necessary information: When someone is searching for a local lawyer, they will be wanting to know all the facts. Be confident that your content has information like the sort of law your firm practices, your areas of expertise, how you can potentially help clients, and your contact information. Give your clients all they need to successfully make an informed decision in the lawyer searching process.
- In general, publish content your audience will want to read: Going back to keeping it simple, the content for law firm marketing should be something that your audience will want to consume. Whether your content is an explanation of legal rights or a showcase of your past victories, be sure that it has something to offer your potential clients.
- Solid SEO: As you research your audience, you will want to discover what a client searches for when they seek out a lawyer. Find keywords that are relevant to your services and then weave them into your content. A successful keyword is often a mix of different factors, but if you can find keywords that have high search volume and low keyboard difficulty, those are typically the best.
Building Your Legal Copywriting Library with SEO
Once you have your set audience, content goals, and your SEO elements nailed down, it’s time to produce the content. The more relevant content you publish on your website, the more opportunities it has to be seen by someone searching online. Your content is not limited to a blog or newsletter, however. Though these should be a part of all law firm marketing strategies, there are many more avenues for SEO-driven content.
As Bizwrite has worked with a number of different law firms on their legal copywriting and law firm digital marketing, we have helped create a diverse library of SEO-rich content for law firms. We have made everything from hundreds of blog posts to lawyer bios. Your law firm marketing content can be equally diverse and varied.
See Our Client Success Stories in SEO Writing for Law Firms
One thing we love to talk about here at Bizwrite is the real-life stories of how our content writing services have supplied law firms around the world with successful SEO-rich content. When we take on a client, we work closely with them to provide unique content that is filled with local SEO for their law firm.
Here are some of those client success stories:
Farah and Farah
Over the past few years, we have worked closely with the marketing team at Farah and Farah to create hundreds of blog posts, new web pages, and bios for their team. In building the content library for Farah and Farah, they now have an impressive amount of strategic SEO-rich content that helps draw potential clients in Florida and Georgia to discover and learn about their remarkable team.
- Blog posts: With every blog post we have created for Farah and Farah, we have grown to appreciate them more and more. Whether we are talking about the generous ways they give back or the way they prioritize caring for their team like their own family, each blog post is an opportunity to engage and delight their clients.
- Webpages: Bizwrite has written a variety of web pages for Farah and Farah, including legal copywriting, informative material, and service specifics. By incorporating unique, local SEO elements into each web page, Farah and Farah have a much better chance of being noticed by potential clients searching online.
- Attorney Bios: Telling potential clients about the individual lawyers in your law firms is an excellent way for potential clients to make a decision on who they would like to represent them legally. Our team has written hundreds of bios for Farah and Farah that have allowed their clients to feel like they know the lawyers long before ever meeting them in person.
Farah and Farah practice areas span the gamut including personal injury law, auto accidents, premises liability, medical malpractice, first party claims, defective products, mass torts, and many others.
Ghaneie Law: Attorney Mitchell Ghaneie
As a trademark and patent attorney based in Saint Augustine and Jacksonville, Florida, Mitchell Ghaneie works to protect and defend the creative properties of his clients. Being a law office in a distinct region, it is essential that the content on his website has localized SEO to help reach clients from around the Saint Agustine and Jacksonville areas. While Mitch and his firm were absolute pros when it came to trademark and patent law, they really needed some help in getting their website filled up with great content.
Ghaneie Law was already using a website company to build out their site, which is great because it saves us time. We were able to produce the relevant pages, FAQs, and other site content and the web developer dropped it straight into the new site. Mitch and his team could focus on their own clients while we worked in tandem with another contractor to pull off a great project.
It has been Bizwrite’s privilege to be able to write strategic legal content for Mitchell Ghaneie that have helped new clients discover and engage in his legal services. By weaving specialized SEO elements into his website, Mitchell Ghanseie’s potential clients have a greater chance of discovering his law firm when they search for a local lawyer.
Boyer Law
As a business and commercial law, civil litigation, estate planning, family law, US immigation, intellectual property, international law, and probate and inheritance law firm, Boyer Law understandably has a massive client list. They practice a range of legal specialties and have helped clients from all over the globe with their cases. Their law firm marketing will be widely different from a localized law office. As such, their SEO will be engineered to target a broader range of potential clients.
We have worked on a number of different blog posts and web pages for Boyer Law and have often catered the SEO elements towards an international law firm. By complementing the law firm digital marketing efforts of Boyer Law, Bizwrite was able to tailor unique content to the needs of their global audience and potentially reach more clients.
Bambiz Marketing
While Bambiz Marketing is not a law firm themselves, they do marketing for a number of elder law attorneys and estate planning attorneys across the nation. They handle marketing strategies, ad campaigns, and other law firm marketing necessities. We have strategically aligned with Bambiz to write blog posts and web pages for their legal clients. By applying law firm marketing strategies to our writing for Bambiz, our team has provided legal copywriting for countless law firms nationally.
Another exciting way we helped develop their clients’ SEO was by guest hosting on their podcast to talk about SEO and how to implement it in law firm marketing strategies. It’s strategic partnerships (without legal merit, of course) like these that help our professionals cultivate their digital marketing acumen with other top-tier pros in Jacksonville. Being able to collaborate and having great local talent nearby has taught us that there are nearly limitless possibilities to boosting SEO content for a given locale.
Bizwrite Can Handle Even the Most Complex Legal Copywriting
With our proven track record in SEO writing for law firms, we would love the opportunity to write for your law firm as well. Whether you are local or international, our team will create engaging and compelling content for your law firm. Schedule a free content consultation to discuss the next steps of writing your law firm SEO content.
