By: Sofia Ritz
In a world where SEO content writing is becoming a global industry, many companies are exploring their options for content creation. Every business-savvy person knows they need excellent content to draw attention to their website but needs help finding the best content writers. Most companies will look at hiring full-time copywriters or freelancers or explore hiring content writing agencies for businesses. But, which option is best?
At Bizwrite, we have the inside scoop into the world of content writing for businesses. We’ll cover the perks and drawbacks you need to know to make the best decision.
Perks of Hiring a Copywriter
Hiring a full-time copywriter for your business can help you have an in-house SEO expert and content creator. With a full-time employee, a copywriter is always available when you need content creation.
When you hire a copywriter full-time, you have a dedicated resource for writing content for your website, emails, blog posts, etc. This constant availability can attract many businesses, especially with multiple websites or content needs.
How Hiring a Copywriter Can Cost You
While having a dedicated copywriter may seem beneficial, there is another side to consider. The cost of hiring a full-time copywriter can be exorbitant for some businesses. On average, the cost of overhead in hiring an employee is two times that employee’s salary. With the average wage for copywriters in the US being around $58k, the overhead cost (around $116,000) could be way too much for small businesses or companies with a smaller content budget.
It’s important to consider the cost of hiring a full-time copywriter. With salary, benefits, work technology, utilities, downtime, taxes, additional learning, and other overhead expenses, hiring a dedicated copywriter full-time may not be worth it.
Benefits of Hiring a Freelance Content Writer
If your business can’t justify the cost of hiring a full-time copywriter, you may look to a freelance content writer for your content needs. These writers offer their services usually without associating with a specific company or agency.
Hiring a freelancer is usually quick and can be a simple process. If your company hires a freelancer, you don’t have to consistently pay a salary or the overhead that comes with a full-time employee.
Hiring a freelance content writer can also fill a content need quickly when you’re in a pinch. The ease of access to content and availability can be why some companies hire freelance content writers.
Drawbacks of Working with a Freelancer
A freelancer often works in short-term relationships. Because they have no affiliation with a business or agency, a freelancer is not obligated to dedicate their work to your content. As they’ll likely have scores of other businesses they support, they may be unavailable when you need them or simply uninvested in your content creation.
Another angle to consider is inconsistent content creation. Every content writer brings their own style to the content. If you hire multiple freelancers, you could end up with content that is incongruent with the other material on your website. This could be a significant drawback for companies looking for consistency in your brand’s voice and tone.
Hiring a Content Writing Agency
If hiring a full-time copywriter is too expensive and hiring a freelancer is too risky, there may be a perfect solution. Hiring a content writing agency like Bizwrite can get you the best of both worlds. By hiring a content writing agency, you reap the benefits of having a dedicated content professional with the consistency, track record, and experience you want.
Content writing agencies for businesses seek to create long-term relationships with their clients. Plus, as a contract-based service, a content writing agency provides the same availability and freedom as a freelance content writer without the risk of an untethered content source. In short, hiring a content writing agency can give you all the benefits of hiring a full-time employee and a freelancer without the drawbacks.
In today’s competitive market, having great copy that will help you stand out from the crowd is more important than ever. But whether you should hire a freelance writer, an in-house copywriter, or a copywriting agency is a question that many businesses need help with.
Here are a few reasons why you should consider hiring a copywriting agency:
- Agency copywriters have a team of experts who can work together to create high-quality copy. This means you’ll get copy that is well-written but also strategic and effective.
- Copywriting agencies have access to a wide range of resources and tools to help them create great copy. This includes things like research databases, grammar checkers, and SEO tools. Our team utilizes Grammarly Pro, Ahrefs, SEMRush, Google Analytics, and a host of other high-tech word wizardry to make sure our messaging is always on-point. Bonus points, you’ll also generally receive a cleaner product with agency editors reviewing copywriters’ work (that means less time for your account managers or marketing team).
- Content writing agencies have a proven track record of success. We’ve worked with a variety of businesses to create copy that has helped them achieve their goals. Content for lawyers, cable manufacturers, custom home builders, pest control companies, nationwide auto shops—our diversity of experience is among our greatest assets. Often, we’re able to take “lessons learned” in one industry and aptly apply them to another.
Bottom line, if you’re looking for great copy from a long-term business partner, consider hiring a copywriting agency.
Earn Greater Marketing ROI with Professional Copywriters
Put simply, we would love to be your content writing agency. We provide exceptional SEO-driven content that can help you reach your audience and engage them on a deeper level. Creating those unforgettable brand moments the audience never forgets is what Bizwrite does best. Contact our team to get started on your next content project.
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