The new year is ripe with opportunities to hone your content marketing strategy. One of the best ways to keep your content fresh and relevant is to perform an annual pruning called a content audit. This time of year is the ideal time to take stock of your old blog posts, articles, and landing pages…
In the ever-evolving world of SEO, staying ahead of the game is crucial for businesses aiming to rank higher on search engine result pages. Google, being the leading search engine, is constantly refining its algorithms to provide users with the most relevant and trustworthy content. The E.E.A.T principle, (E.A.T until 2022, before a Google update),…
When it comes to search engine optimization (SEO) writing for businesses, the right keywords can make all the difference. Striking the right balance of competitive keyword that is both popular and unique is the key to a successful SEO strategy. But how do you get that ideal keyword? Do you have to spend hours upon…
By: Tyler Reed, MBA, Director of Content As a business content writer, I’ve come to find there are never a shortage of topics and industries to choose from. The old adage, “jack of all trades, master of none” usually has a negative connotation, but for the consummate writer, this is precisely what you do day…
In the world of content marketing, there is a great debate over whether it is better to have short-form content in your marketing strategy or to stick with long-form content. You have probably heard that having at least 2,000 words worth of content is the optimal way to increase traffic to your site and encourage…
If you are in the digital marketing world, you are probably familiar with the concept of the call to action (CTA). A successful CTA is designed to encourage your customers and clients to take the next step in interacting with your company. A CTA is intended to rally the target audience and spur them to…
You may be asking, what is an inbound marketing strategy, and why is it important? In this ultimate guide, we will cover what is inbound marketing and how it can help your business to reach your target audience. Get ready to get down to the nitty-gritty in this ultimate guide to inbound marketing. What is…
Improving your skills in SEO copywriting is not always easy, but is always worth it in the long run. By advancing your abilities and growing your skillset, you not only improve yourself but also your career as well. Though there are nearly infinite ways to improve your SEO writing abilities, we are going to hone…
Our team was tickled pink to learn that our Director of Content, Tyler Reed, had been asked to make a second appearance on a Daily Ad Brief segment. The segment, “Advertising Champions”, is hosted by former news anchor and journalist, Charlene Shirk, and hits on the latest tips, trends, and industry news in PR &…
Working on bettering yourself in any aspect is an admirable ambition. Whether you write professionally, as a hobby, or only on a rare occasion, improving your skills can be both impactful and enriching. But how do you increase your writing prowess? Is there a secret to improving your competence in wordcraft? Flat out, how do…
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