COVID-19 has changed almost every facet of our lives but perhaps one of the most under-appreciated effects of COVID has been the skyrocketing demand for online offerings. All of the sudden communities, places of worship, businesses, restaurants, and more have all had to find creative ways to get connect with audiences online. With billions of Google searches daily, business copywriting is the way to get noticed. But just putting out content without adding SEO is a wasted opportunity.
Today, we’ll hone in on the best ways to write SEO-friendly blogs and online content that helps your business show up in your industry’s digital space.
Online Content Writing with SEO
Starting off a new content series for your business’s website can seem daunting but this is definitely one of those “persistence pays off” activities. Don’t think just because you start a blog that you’ll get immediately noticed with a flood of new users. But the best news is that you don’t have to be an SEO expert to weave in the same tools used by the pros that makes content pop online and amplifies the message you’re trying to get across.
Business copywriting takes dedication and consistency with at least a post or two per month and several months of lead time to start building an online presence. A few tips as you get your business blog started:
Don’t focus all your energy on word count.
But also don’t write a tweet and call it a blog post. Experts vary on this but consensus says that a post at a bare minimum has to be 300 words and ideally should be 1500. But don’t make this the whole focus where posts are all fluff and no substance. Write something people want to read. Don’t know how? Hire a business copywriter.
Add internal links throughout.
You don’t want too many but you should definitely have 3 to 4 solid links (that actually make sense e.g. “contact us” link takes someone to the “contact page” not special promotions).
Add at least one authoritative external link.
This shows you actually have done some homework on the topic and have taken the time to cite an relevant source. Case in point, according to internet research firm DemandMetric, companies that blog get 67% more leads monthly than those that don’t.
Throw in headlines and bullet points to break up the copy.
You want to make this an easy read for people. Optimizing content for a search engine means this copy is both relevant and accessible. Headlines are a great opportunity to load up on keywords and also make text more eye-friendly. Most word processors like Google docs has easy settings for converting titles into heading formats that are easy to integrate with your content management system. If you think of your copy as an outline, the title is H1 and then each section under that is H2, then under each of these H3, etc.
Don’t forget your meta description and title tag.
Most web management platforms like WordPress let you add in your own meta and title tag and we usually write these for our clients with most every page and post. Meta descriptions are quick little intros for the copy and are the perfect spot to throw in a keyword or two. Title tags are even shorter but hone in on exactly what the page/post is about. Make sure these are original and creative instead of “buy socks online” maybe it’s “best socks for arthritic feet”. You want to laser focus the purpose and value so that your readers can quickly see the opportunity, spot the ways is makes sense for them, and move towards action.
Good writing paired with SEO means you’re putting a good message in front of more people. One without the other just isn’t nearly as effective and may actually detract from your online presence. Write about what you care about then take some time to tweak it for SEO before you post. That way, you can connect with your audience in the most efficient way possible. More efficient marketing means more opportunities to grow.
Starting Out with Business Copywriting
Writing your business blogs can be just one more thing on a long list of to-do’s. The trick is, think of this as an investment and treat it with the same level of respect. Set aside some actual time each month to research and write. If keeping up with content is a struggle, we can help.
We’re proud to have so many businesses trust our team with writing content that generates action. Our business copywriters craft the type of content that gets the right people right where they need to be. Order up a blog at the content shop or get in contact with our team to talk over the project specifics.
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