Integrating DRC Tactics Into Your Copy
Has an Instagram or Facebook ad ever convinced you to make a purchase? Then consider yourself victimized by direct response marketing. It’s a tactic used by multi-million (and billion!) dollar companies to get you to do pretty much one thing, and one thing only.
Spend money!
What is Direct Response Copywriting?
Direct response copywriting can be identified as two main things – eliciting an immediate response and being benefit-focused. Your target audience should know right away why they should purchase AND be driven to purchase right away out of fear of missing out.
Missing out on what?
Another indicator of direct response marketing is creating an illusion of scarcity. This is also highly useful for business content writing.
Let’s say you sell baseball bats. What do you think of:
- Bob’s baseball bats are wood bats made in the USA for boys young and old to enjoy a good old fashioned game of baseball in style.
Versus…
- Bob’s Baseball Bats – 25% off TODAY ONLY
- Ergonomic grip for nearly guaranteed home runs
- Loved & used by Big Leaguers
- Sustainably made from naturally fallen maple wood
Regardless of which copy you like better, it’s clear that the second version is more likely to elicit an emotional, more immediate response.
A recent Forbes article describes that direct response efforts are most successful, and therefore rewarding, when they are written as part of long form content. The standard length varies, but, in general, you want your copy to be no less than 1,500 words for any blog post or page. In our experience, pages with 1500 words of text and then 1500 words of FAQs perform especially well.
Which Companies Need to Use DRC?
If you’re in the business of making sales, direct response copywriting is for you. Direct response copywriting for agencies is also hugely beneficial. Whether you have an elevated luxury brand client or an affordable commercial brand, direct response marketing will come in handy.
Business content writing also benefits from direct response copywriting. Even if you’re not writing to sell a product, having a crystal clear CTA (another key indicator for direct response copywriting) is key to the success of any content-driven business. Having a direct response copywriter could be the difference between consistent $10k months and $100k months.
Need a Direct Response Copywriter?
Oddly enough, direct response copywriters aren’t easy to come by. They’re like the underground writers that you need to know a guy to find. If you’re in need of one though, we happen to know a guy.
Psst…we’re that guy.
If you’re ready to get sales skyrocketing, or just need more engaging content, Bizwrite can help. Contact us with your business, what you do or sell, and we’ll work with you on creating unbeatable direct response marketing.
