As we continue to grow here at Bizwrite, we have seen firsthand how effective content marketing is to our clients. We love the process of content writing for businesses, and it is thrilling to see how our work has grown and helped companies meet their goals. We have seen clear evidence of success through our content writing and are glad to present our case for content marketing.
As a content writing business, Bizwrite has developed a growing relationship with our clients to provide consistent content creation. Here, we will explore how we’ve seen content improve ours and our clients’ rankings, email open rates, SEO presence, and more. We will also cover why businesses need a content marketing strategy and how our team becomes the content writing go-to for SMB and enterprise marketing teams. Let’s take a look at the evidence first, shall we?
What is Content Marketing?
We know, we know. Content marketing is not a new concept, and by no means are we here to redefine the terms. But it is important to have a fair grasp of the basic principles involved before we tout its benefits. At its core, content marketing is a part of a wider marketing strategy that publishes content to let that content do the marketing for you.
The idea behind a content marketing strategy is to allow your potential customers to come to you organically instead of through a traditional advertisement. It is a more subtle form of creating interest in your brand through the use of a range of different mediums like blogs, videos, social media posts, product descriptions, biographies, and more.
With traditional marketing strategies, the intention is to have your advertisement seen by as many people on as many platforms as possible. Examples may include Facebook ads, commercials on YouTube, popup ads, etc. This type of “shotgun marketing” can be effective at-scale but can also be inefficient and feel impersonal to the audience. The goal of traditional marketing is to cast a wide net and catch as many buyers as possible.
Content marketing, on the other hand, focuses on providing your potential customers with something they need when they search using a search engine like Google or Bing. It presents the answer to a question, provides a service they need to be performed, or a product they want, through content that includes these solutions. Bonus tidbit – content marketing is way more effective than shotgun advertising. Research by Forbes shows that public relations can be 90% more effective than advertising (paid media). Content marketing falls under the broader umbrella of a public relations communications strategy, which includes news, social, and web media. Hitting across platforms with a consistent, strategic message is what creates unforgettable moments for the audience and what can propel them to take a desired action e.g. buy a product, sign up for a newsletter, schedule a consultation, etc.
Content marketing does not push an advert in your face to demand attention. Instead, it allows the audience to discover how the content provides a solution to a problem the researcher already has. It does this through the strategic implementation of search engine optimization (SEO) elements, such as keywords and phrases that are relevant to your audience.
- Side note: Check out our blog post on the ins and outs of SEO for more info on that topic.
For example, when you add a blog post to your website while including the search engine optimization keywords that are relevant to your audience. This is providing content that your audience can view to learn more about your company, a product or service, or find an answer to a question they may have.
Presenting the Evidence: Examples from Bizwrite of Content Marketing Success
A content marketing philosophy also includes methodology of inbound marketing, which is centered on the consumer and meeting their needs. As a whole, content marketing strategy has been around for many years and is a proven method of building a relationship with your customers. But just what ways have content writing helped Bizwrite clients? Let’s take a look at some examples of some content writing Biz-wins.
- Bizwrite Helps Large Law Firm Double their Email Open Rates
One of our oldest clients, Farah and Farah, has worked with the team at Bizwrite on a myriad of content writing projects. We have created personal biographies on their lawyers, newsletters on their current events, and have written monthly emails to send to their subscribers. Since Bizwrite has been managing this law firm’s emails, they have reported nearly doubling their email open rates. This means that twice as many subscribers have been engaging with their content as a result of Bizwrite’s content writing services which include a snazzy headline and teaser intro.
As we have worked with this law firm, we have also crafted bios for every attorney in the firm – from founders and managing partners to brand new associate attorneys. These bios are SEO-sound but written first-person after a interview with the attorney. This special level of detail is what makes each bio so convicting to the clients searching for an attorney in that specific practice area near where they live. The attorney bios allow their clients to feel like they know who they are working with and how they could potentially help them in their legal cases.
This form of content writing can be thoroughly rewarding for the team here at Bizwrite. We know that through our work, this law firm is providing its clients with the information they need to make a crucial decision after an accident.
- Bizwrite E-Commerce Client Ranks #1 on Google
As a representation of further evidence for your consideration, the Bizwrite team helped e-commerce giant, Blank Shirts, surge to the coveted top of the Google search results in a specific category. Notably, we work with a number of different clients across a wide range of industries which helps us create compelling prose to an array of audiences. In this case, we are writing content focused on blank apparel like wholesale Nike shirts, pants, hats, and more. This e-commerce retailer has enjoyed great success over the years but wanted to go even further to dominate their niche. Our mission: to fill out their entire catalog with relevant, crisp, clean, and compelling SEO content for each product, category, and page. As part of our content writing services, we offer product descriptions which has been a large focus of our work with this massive international clothing retail behemoth.
Through our SEO-driving content writing, our client was able to rank as the top search result for a highly-competitive clothing category. This highly prestigious position was brought about through the incorporation of strategic SEO keywords in Bizwrite’s content writing.
While it can sometimes take years of strategy and emphasis on content marketing to see a result like this, our client saw this happen in a matter of months. We were thrilled to learn that through our efforts, our client was able to gain such popularity and a high search engine ranking.
- Bizwrite Increases SEO for a Nationally Recognized Oil and Gas Magazine
A well-known principle of content marketing is that more is more. The more high-quality content you produce, the more opportunities your website has for attracting and engaging potential customers. One way that we have seen this principle play out is through our consistent output of content for a nationally recognized oil and gas magazine — Shale Magazine.
Bizwrite creates news articles, blogs, cover stories, pitch decks and more for this media company. From interviews with politicians and CEOs of billion-dollar energy start-ups to in-depth reporting on current events and trends in oil and gas, we are providing content that garners action. Through our consistent work on these articles, we have increased their SEO presence online, and our content writing has supplied a great chance of a higher ranking on search engine results., as well as readership for print. All of which helps command better rates from advertisers and increases our client’s bottom line.
As we continue to perform content writing services for this magazine, the more we are able to weave the SEO elements into more content that has the potential to increase visibility. Consistency is crucial when it comes to building your content library.
What to Keep In Mind for Content Marketing
There is clear evidence that the online masses are thriving on the notion of quality content. But what are some key principles to bear in mind as you plan your content calendar? What are the need-to-knows for content writing, and how should you implement them on your website?
When it comes to presenting the case for content marketing, the question is no longer, “should we implement a content marketing strategy?” But now the question is how to use content marketing effectively and efficiently. As the demand for quality content increases, our strategy for content creation has had to grow as well.
Here is a quick list of what you need to know about content marketing.
- Content needs to be relevant
First things first, it can be tempting to just put out a ton of content that has little to do with your brand or services. While off-the-wall marketing can be very effective at times, it should not be your primary bread and butter. Keep your content relevant to both your brand and your audience.
Remember that you are adding content with the goal of increasing your business by providing your audience with something that meets their needs.
- Content needs to be consistent
As you add content to your website, it is important to keep it consistent with your other content. This does not mean doing the same thing over and over again so that your content grows stale. On the contrary, your content should be fresh and exciting while meeting the needs of your customers during the different stages of their buyer journey.
Think of your content marketing as cultivating a relationship with your customers. As you produce consistent, quality content that engages and delights your audience, you are working on establishing trust for your brand. Consistent content writing communicates that your company delivers on its promises to provide for its customers.
- Content is written for the consumer first
It can be easy to lose sight of the purpose behind a content marketing strategy. It is essential to remember that you are adding content that is geared toward your audience first. Once you have the mindset that your customers are your priority with your content, you can naturally add in the necessary elements like SEO and calls to action.
- Content marketing should have its own resources
As you set out to grow your content marketing division, remember that it should have its own resources. Content marketing is not advertising, though it has some advertising components. It takes specific skills in writing and editing to create successful content. When allocating your team members, if you have the luxury of multiple team members, dedicate some to your content marketing strategy. Don’t leave it as an afterthought or something that gets shuffled off by another worker.
If you are a smaller business, start by dedicating time to your content marketing strategy. Make it a priority once a week to have a content brainstorming session. Designate a specific budget for your content. If you are pressed for time, hire a content writing service like Bizwrite. Whether it’s time, money, or thought, your content marketing strategy requires dedicated resources to be successful.
- A content plan should be flexible
As you plan your content library, remember to leave room for flexibility. The world is changing quickly, and sometimes, the needs of your audience will change in a heartbeat. When you create your content calendar, be sure that you have the freedom to comment on current events, capitalize on sudden market trends, or switch to a new idea when something doesn’t work.
Just as the world of digital marketing is rapidly evolving, your content needs to be equally adaptive to meet the needs of your audience. After all, who is the content intended to reach? If your content grows stale or out of touch, it will get lost in the billions of sites out there.
Why Is Content Marketing Necessary?
Here’s the thing, impersonal advertising doesn’t guarantee qualified leads. Content marketing ensures a far higher degree of the audience hearing your message is someone already interested in that solution. We have moved on to a new era of marketing in which the potential customer is searching for the answers to their questions, solutions to their problems, or a product that they want.
If you provide a solution to their quandary, the potential customer is already seeking your business; they just don’t know it yet. Implementing a content marketing strategy takes advantage of the opportunity that is already there and capitalizes on it.
How Bizwrite Becomes “Your Content Guy”
We understand that there is a lot to remember to have a successful content marketing strategy. Not only is there the pressure of forming a content plan, but then you also have to produce the content itself. Not to mention the all-important SEO components, time, content writing, blood, sweat, and tears that quality content requires. That is where Bizwrite is here to help.
As a proven content writing service, the team here at Bizwrite works closely with our clients’ marketing teams to provide them with consistent, quality content. We have a proven track record of success with our content marketing and are always ready to help your company reach its goals. We will do all your content writing, so you never have to worry about that pipeline again.
Contact our team to schedule a content consult and learn how we deliver professional content writing for business entities just like yours.
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