“Hey, Siri. where can I find a financial adviser nearby?” “Alexa, where can I find the best clothing deals?” Hi Google, what does a PR rep do?” Questions like these and a billion other voice searches are performed every month. Despite voices just being one of the most popular forms of research, a very small portion of online content is suited for such queries.
Optimizing your web content for voice searches is a crucial component of a well-rounded content marketing strategy that often goes overlooked. Although your site might account for text SEO elements, establishing a voice search-friendly website is a touch more nuanced. That’s what we will discuss today. Here’s how and why you should optimize your web content for voice search.
Why You Should Consider Voice Search
First, let’s explore some of the reasons why you should consider optimizing for audible queries. Studies show that the number of searches conducted through a robot assistant, like Siri or Alexa, has skyrocketed in the past few years. In 2020, roughly 40% of users engaged with a voice search engine. Now, studies show over 50% of users implement their voice-to-search on a regular basis.
With massive natural traffic, voice search optimization presents a remarkable opportunity to take advantage of an audience’s research. By capitalizing on the heavy flow of voice searchers, you can cast a broader net to turn casual readers into viable leads and conversions,
Incorporating voice search optimization into your content can also help search engines recognize your site as more authoritative, boosting your ranking and helping your overall SEO. When search engines, like Google or Bing, notice your comprehensive SEO approach, it allows them to determine whether your content is worthy of a web user’s time.
What’s Different About Voice Search?
Voice searches and text queries have slight variations that can affect your SEO. You probably have a basic knowledge of standard SEO principles, keywords, best practices, etc. General SEO techniques are typically derived from a foundation of text-based searches, not voice searches. So, it’s important to understand the fundamental differences between the two.
On-page searches tend to be made with the understanding that the user is typing into a machine. Because the search engine generally fills in the gaps, the user often doesn’t fret over such meager things as grammar, full sentences, or punctuation. This works out fine in most cases, but content creators must optimize their content with relevant search terms and SEO principles.
On the other hand, when you use your voice to text, most users humanize their robotic assistant and speak more conversationally. Think about it: when you ask Siri a question, in most cases, you phrase your inquiry how you would typically ask a friend or a colleague a question. This conversational tone makes the interaction better suited for natural-sounding content to be ranked higher and appear more often when people ask.
Another aspect of spoken searches is that search engines have become more proficient at learning long-form keywords. Instead of the short, abrupt keywords often typed into an on-page search, voice searches accommodate longer search queries and key phrases.
How to Organize Your Content for Robots
Optimizing your content for voice search requires approaching your material with a broader view than generic SEO considers. So, how do you write your content for robots? Here are a few voice optimization must-dos.
- Incorporate more questions and long-form keywords: If users search using complete questions and more conversational vital phrases, your content should incorporate and accommodate your audience’s search methods.
- Keep it conversational: Consumers want authentic and conversational material more than ever. Use this as an opportunity to incorporate connection-based, conversation-rich materials into your content.
- Incorporate local SEO: Everyone’s searched for “Chinese restaurant near me” or something similar. When positioning your content for voice search, incorporate some of the same principles for local users within your target audience.
- Optimize your site for mobile use: Voice-to-text is easier on the go. Make sure your website is up to the task.
- Keep your site scannable: When a user is using a voice assistant to search, the scan ability of your site will help pull valuable Snippets, which draw in more leads into your funnel. Keeping a scannable website also boosts your user experience.
Utilizing these key principles allows you to position your website for peak voice search optimization.
Long Tail Keywords for Digital Marketing
With voice search becoming more commonplace among users, we must answer the question: “What are long tail keywords?” Put simply, long tail keywords are phrases consisting of three or more words that typically contain more specifics to a searcher’s needs. A long tail keyword may be a full sentence that provides a more in-depth question or search.
Long-form keywords are essential for voice search optimization as most voice searchers use them to ask a question. According to Semrush, long-tail keywords have lower competition, more specificity, and higher conversion potential.
In terms of voice search, longer, more specific keywords boost your authority and relevance for searchers. Because there is more information contained within a longer keyword, it can match a search more precisely, which is more helpful for the user.
Sprinkling long-tail keywords throughout your website can be a simple, cost-effective strategy for boosting your voice searchability. In many cases, your content will only need some surface-level edits or additions to make it voice-search-ready. Still, implementing these strategies can create a world of difference in your traffic and conversions.
Stuck at “Hey Siri?” We Can Help
If you have a fantastic product or service but need help with all the SEO stuff, our team is here to help. The adventurous writers at Bizwrite can fill your website with voice-search-friendly, SEO-rich material that gets you noticed. Our multifaceted SEO content writing is just the ticket to driving traffic to your site, pulling in more viable leads, and turning them into loyal clients.
Let’s talk about our content writing services and learn what we can do for your company.
