What is AI Optimization?

Okay, so we all know AI isn’t really a new thing anymore. But what do we do with that? Now that it’s clear AI is here to stay, it’s imperative for content marketers, creators, and SEO specialists to know how to navigate the new rules of the online marketing game. 

Until recently, tuning your website to the sound of SEO principles was reasonably straightforward— Create relevant content with the appropriate language and authority to get noticed. These days, however, you need to plan for and account for the AI revolution in everything you produce. AI optimization is the best way to do this, but what exactly is that? Let’s talk about it. 

In short, AI optimization is creating your content in a way that best works with the new rules of search engine optimization (SEO). This is a fine-tuning process to stock your website with relevant information that can be digested and snatched quickly by AI generators. 

What’s New in SEO?

To quote the opening line of the film The Fellowship of the Ring, the world is changing.

The past few years have rocked the world of SEO and content marketing. With chatGPT exploding and AI taking over, the internet will never be the same. 

However, few things have changed SEO like the Google Search Experience. Google radically changed the game when it introduced the Google Search Experience (GSE), an AI-integrated search result that provides a quick answer to questions and queries. Now, instead of a list of relevant website results, Google produces an AI-generated answer. 

Marketers’ Must-Dos for AI Optimization

Here are three steps to prepare your website for AI optimization:

• Focus on long-term keywords: According to Neil Patel, long-term keywords are better suited for AI search engines looking for a quick snippet or a direct answer to a question. 
• Answer questions in your content: Wes McDowell discusses the importance of playing right into Google’s hand by directly answering potential questions customers have. 

Hire a human SEO expert: It never hurts to have an expert on your side – in fact, stats show that human-generated content performs far better than AI content. Whenever you need some direction, reach out to the creative minds at Bizwrite. We’re here to help.